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Revenue is Vanity.

Profit is Reality.

The goal shouldn't be to be busy. It should be to build lasting legacy and wealth. Shift your focus from chasing sales to strategically engineering your bottom line. Let's pinpoint the opportunities to turn your hard work into exceptional profit and lasting impact.

Our Profit Acceleration Operating System™ has analyzed thousands of businesses like yours. The finding is consistent: most owners are sitting on $100,000 or more in profit they don't know they have. We help you find it, and keep it for lasting results.

ABOUT PROFIT ACCELERATION SOFTWARE

Watch this video to see how Profit Acceleration works!

Profit Acceleration Services

The engine behind every engagement. Our proprietary software analyzes your business across pricing, margins, lead generation, conversion, retention, and more — surfacing the opportunities most owners never see. The output: a customized profit roadmap built entirely around your business numbers.

The busier your business gets, the more falls through the cracks. Follow-ups that don't happen, customers left waiting, your team doing work that shouldn't need a human. We install AI that handles the operational drag so your business runs cleaner, responds faster, takes pressure off your people, and delivers the kind of experience that brings customers back.

You know your business could be more profitable — you just can't see where the gaps are. In focused one-on-one sessions, we diagnose what's holding your margins and profitability back, build a precise action plan, and we execute to unleash the potential in your business. No more guesswork. Just more profit.

Spending on marketing but can't tell what's actually working? We use our proprietary Digital Acceleration Software™ to pinpoint where your online presence is leaking value, then build and execute a plan to fix it. Every dollar starts pulling its weight, and you know your digital marketing investment is returning multiples.

Not every breakthrough requires a coaching call. Our self-study library gives you on-demand access to the frameworks, tools, and strategies behind our methodology — so you can go deeper on your own time and show up to every session ready to execute.

Every week I’ll teach you marketing strategies and tactics that will generate as many leads for your business as you can handle… and explain the best ways to convert those leads into paying clients.

Each strategy we cover includes tons of examples so the information provided can be easily applied to your business.

AURA Founder Story

Neal Samaratunga

Founder, AURA Profit Systems

Neal Samaratunga brings more than two decades of real-world experience leading teams, improving operations, and growing businesses. He has delivered over $100 million in leadership and management consulting to some of the largest companies in North America, and held senior positions with The Ken Blanchard Companies, one of the world's most respected leadership development organizations.

Neal's experience taught him what actually drives scale, and how little of that knowledge ever reaches smaller businesses. He founded AURA Profit Systems to close that gap: putting the strategies and systems large companies rely on within reach of ambitious small and mid-sized businesses.

Today that comes together in one operating model for owner-led businesses: find and accelerate profit using the proven Profit Acceleration Operating System™, put AI to work for their people and customers, and develop effective leaders and inspired people who make the gains last. The goal: more profit for owners, more inspiring work for employees, better outcomes for customers, and a business that is financially healthy, operationally sound, and primed for growth.

E-LEARNING

Popular Courses

Small Business

Financial Training

Management

8 Lessons

Lifetime Access!

6-8 Weeks

Virtual MBA

Business Training

Non-Accredited Equivalent

52 Lessons

Learn at your pace

52 Weeks

Both Financial Training with

Virtual MBA

Includes BONUS JumpStart 12

72 Lessons

Everything you need!

6-72 Weeks

New Book From Neal Samaratunga

Discover how to unlock more profit from your business. This free guide provides a step-by-step roadmap to greater profitability. Download your copy instantly.

Find new revenue without new ad spend

Convert more prospects into customers

Simple methods to increase your margins

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The information contained on this website and the resources available for download through this website is not intended as, and shall not be understood or construed as, professional advice. While the employees and/or owners of the Company are professionals and the information provided on this Website relates to issues within the Company’s area of professionalism, the information contained on this Website is not a substitute for advice from a professional who is aware of the facts and circumstances of your individual situation. Nothing on this site, nor advice from our experts, shall constitute legal advice.